One of the things that’s always annoyed me is when I get a new dress shirt I have to find and remove about a dozen pins holding it in its perfect folded shape. I was pleasantly surprised when I got some new shirts from Charles Tyrwhitt and found they did figure out a way to fold them using only one plastic clip (like a paper clip) to hold them in place.
But forget about the customer experience for now. This simple change has to have saved them a lot of money as it takes a lot of time to put in all those pins. We should all be looking for ways to make what we do simpler.
