My business owner group met recently and one of the topics we discussed was referrals. I thought you’d be interested in the highlights of that discussion. First, their top referral sources are:
- Customers
- People with whom you have experience or relationship
- Influencers
- Vendors
- Anybody with whom you have a good reputation
The listed reasons on why someone makes a referral are:
- You do great work
- You have a respected culture of providing great service
- Communicating value to others (and I’ll add that this means communicating it often)
- Saying thank you whether by phone, in writing or with a gift
- “Atta boy” exposure, it builds the referrers brand when they recommend the right person or company
- You offer a loyalty program (great for retail)
- Above all, you will get more referrals when you ask!
“Confidence is what you have before you understand the problem.” Woody Allen
