There’s process for everything. Some detailed and mandatory like when manufacturing vehicles, plans, appliances, etc. Some intuitive, like things we do daily, how we talk with clients/customers, etc.
There’s a process for a business seller to present themselves and their company. Similar for a business buyer impressing an owner/seller. And the same whenever trying to get a customer.
A soon-to-be-client sent another company basic information about his business (in-house financial statements). No context, no updates for 2024, just old statements. They came back and said we think it’s worth X, which was about 70% of what we wanted.
When hired we said, let’s step back and do it the right way. We put together a short overview for this company and two other buyers we’d talked with. One came back with an offer 11% over what we were targeting.
Every business has nuances in how they generate customers, provide service, make a product, etc. It’s like when I taught a class at the SBA and trained new consultants. I constantly said:
“If you do the things you’re supposed to do, good things happen.”
Of course you must do those things the right way.
