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In December, and besides holiday parties, shopping, and other festivities for a lot of people this means assessment, planning, and goals.

Some of the most successful people I’ve known are goal driven. Other very successful people simply do “their thing” as they know if they do what they are supposed to do success will follow.

Football teams (professional), all have the same three goals.

  1. All teams, and especially their fans, will tell you the ultimate goal is to win the Super Bowl.
  2. But before you can win the Super Bowl you have to make the playoffs (goal number two).
  3. And every coach will say to make the playoffs the team has to do the little things. Do what they’re taught, do them consistently, and do them correctly (goal number three and the one the players and coaches can control).

The football season is four months but only 16 games. Baseball, basketball, and hockey are six months long but have 5-10 times more games. There’s a lot more room for error when you play 80-160 games.

These latter sports are like our year; we can recover from a small mistake. Every football game is like a customer relationship. Blow one game and it could mean playoffs or no playoffs, a game at home versus all games on the road. Blow an important customer relationship and it could make the difference between a bonus or no bonus, profit or loss, keeping or losing your job.

My points are:

  • If you’re a goal-setting person, you need to do the things you’re supposed to do, on a daily, weekly, or monthly basis, so you can achieve your goals.
  • If you’re not a goal-setting person, you need to do the things you’re supposed to do, on a daily, weekly, or monthly basis, to achieve success.
  • Pay attention to the details and the big picture will come into view.

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